Brutally Honest Accountability for Founders
I help pre-seed founders stay ruthlessly accountable and focus on their one compounding growth activity by killing everything else until it works.Not advice. Not coaching. I act as your co-pilot, guiding you step by step to reach customers faster and secure your next round.
Why this exists
Most founders kill their companies by betting on too many growth activities at once.You run paid ads, hire a marketing guru, run after big partnerships, and build a community in parallel. Each gets 20% effort. None compound. Your CAC stays flat. Your team fragments. Investors watch you "execute" on everything while winning at nothing.The antidote is ruthless focus: betting your entire execution engine on one primary growth activity, the channel most likely to become self-reinforcing, and being willing to kill everything else until that activity is compounding.Earlier in 2024, a founder asked me to be his accountability partner. Not to advise. Not to mentor. Just to strip the bullshit, lock his focus on one growth engine, and call out drift the moment it started. In 6 weeks, his investor updates went from defensive to confident. His pipeline is filled. His entire operating rhythm changed.He told me: "This worked better than any advisor I've had."Since then, the pattern has repeated with every founder I work with: more focus, faster iteration on one growth engine, stronger investor confidence without me ever touching their product or running their campaigns.
Pre-Seed Trap
You've raised a seed round. Pressure just multiplied.
Investors expect results. Your team expects answers.
The calendar’s full, but growth stalls.
You're running five channels. None are iterating fast enough to generate word-of-mouth, referrals, or lower CAC.
Advisors tell you to "test everything." So you do. And you drift.
If you fragment for even one quarter, you’ve burned 25–30% of your pre‑seed runway narrative in a world where AI has killed most barriers and speed-to-market is the only real advantage left.
Solution
I am not your CMO, not your sales consultant, and not your therapist.I am your execution navigator. I sit in the co‑pilot seat and and make sure you bet everything on one growth engine. And then iterate it weekly until each new cohort makes the next one easier and cheaper to acquire.What that means in practice:
Clarity – You start each week knowing your number one priority: reach customers and learn faster than competitors.
You kill ruthlessly – We eliminate every channel, meeting, and initiative that doesn't feed the loop. No exceptions.
You sell – Your primary job becomes founder‑led selling; everything else is demoted to support that reality.
Execution – We turn vague goals like “raise seed” or “grow MRR” into a concrete way you behave as a founder, day to day.
Confidence – You walk into investor meetings with real traction, not excuses.
Accountability – You can’t hide. If you drift, we catch it fast and correct the behavior, not just the plan.
Consequences & Stakes
Let’s be blunt: without consequences, accountability doesn’t work.
If you miss, I’ll call it out. Directly.
If you procrastinate, I’ll implement clear, high-stakes commitments you cannot afford to ignore.
If you repeat, we’ll add real stakes - public declarations or internal consequences.
My role isn’t to comfort. It’s to keep execution sharp when it matters most.
Why Me
I’m not here to impress you with titles. I’m here because I’ve lived the same battles you’re fighting.For 14 years, I've been in the founder trenches. I've raised VC, pivoted products, battled 3 AM anxiety, and scaled teams when nothing felt clear. I know the pressure firsthand because I've lived it.My experience is battle-tested:
Partnered with and served global leaders, including Google, Meta, YouTube, Snapchat, and The New York Times.
Built and scaled multiple companies in SaaS, VR, and EdTech.
Raised capital from VCs such as Quake Capital and HTC Vive, and graduated from elite global programs including Techstars (W17), Plug and Play Travel & Hospitality (Batch 9), Hubraum by T-Mobile, and NVIDIA Inception.
What that means for you is simple: I know the difference between traction and motion. I won’t sugarcoat things.I’m the founder by your side - keeping you focused, executing, and moving fast in a world where speed-to-market is the only real edge you control.
What You Get
Focus Lock – We translate that dominant objective into one weekly “kill shot” plus 3–5 non‑negotiables that are blocked on your calendar.
Execution System – We build and maintain a simple operating rhythm (protected selling blocks, clear deadlines, weekly reviews) that keeps your speed-to-market brutally high.
Navigation in the Chaos – When unexpected fires, investor demands, or team drama hit, we re‑plan the week so your selling and execution time stays intact rather than being sacrificed.
Brutal Honesty – I’ll tell you when you’re bullshitting yourself and what must change next week.
Consistency & Structure
Monday → we lock your week’s kill shot.
Midweek → rapid course correction.
Friday → The Teardown. We look at the hits and misses. We don’t just “try harder” next week. We fix the real bottleneck.
Simple rhythm. No drift. No excuses.
Pricing
$950/month
Two weekly 1:1 sessions (accountability and execution deep dives)
Full Review of plans, habits, and priorities. Zero drift, zero excuses.
Founder Calendar Audit – Ongoing review and tuning of your calendar to protect selling and execution time, so your week reflects your real priorities, not everyone else’s.
This is not an advisor fee; it’s insurance that you don’t waste the only window you have to show real progress.
Testimonial
Here’s what navigation looked like for one founder:
“Albert helped me cut the noise and refocus on what actually moved the business. In just six weeks, my execution tightened, sales pipeline filled, and the entire team’s momentum shifted. It was clarity, execution, and results.”Aram Karapetyan, Founder, DasMeta
Ready to Execute?
I can only work with 3 founders at a time.No fluff, no sales pitch. If we're a fit, we move forward. If not, we part ways. No hard feelings.
