Brutally Honest Accountability for Founders
I help pre-seed founders cut through the noise with ruthless accountability, so you actually do the work that gets you to seed.Not advice. Not coaching. I sit in the co‑pilot seat, making sure you execute turn‑by‑turn so you reach customers faster and don’t drift off the line before your next funding round.
Why this exists
Earlier in 2024, a friend who is a founder asked me to be his accountability partner. Not coaching. Not mentoring. Just strip the bullshit, keep him focused, and call out the drift. In 6 weeks, his entire operational rhythm changed. Investor updates went from defensive to confident. He told me: “This worked better than any advisor I’ve had.”Founders don’t fail because of market risk but because they lose focus.Since then, working with multiple founders, the pattern has been the same: more founder‑led selling time, faster contact with real customers, a sharper execution system, and stronger investor confidence – without me ever touching their product or doing their sales for them.Most founders I work with add 8–10 hours per week of real selling and execution time within the first month.
The Pre-Seed Trap
You’ve raised pre-seed money from Angel or Accelerator, but the pressure has just multiplied.
Investors expect results. Your team expects answers.
The calendar’s full, but growth stalls.
Your burn is accelerating. Growth isn’t.
Procrastination creeps in, tasks pile up, and weeks vanish.
Too many distractions, too many voices (co-founders, advisors, mentors, investors).
If you drift for even one month, you’ve burned 25–30% of your pre‑seed runway narrative in a world where AI has killed most barriers and speed to market is the only real advantage left.
The Solution
Founder-only accountability. Brutal honesty. Navigation for speed and selling.I am your execution navigator: I keep you on the line, in the right gear, and brutally honest about whether you’re actually driving the car toward your next funding round.What that means in practice:
Clarity: You start each week knowing your number one priority – getting in front of customers and learning faster than competitors.
You sell. I make sure nothing pulls you away from selling, so your calendar actually reflects the only edge you have in the AI era: speed to market.
Execution: I also make sure every hour you work is spent on what actually moves the needle.
Confidence: You walk into investor meetings with real traction, not excuses.
Accountability: I’ll call bullshit when you drift. Ruthlessly, but constructively.
Consequences & Stakes
Let’s be blunt: without consequences, accountability doesn’t work.
If you miss, I’ll call it out. Directly.
If you procrastinate, I’ll implement clear, high-stakes commitments you cannot afford to ignore.
If you repeat, we’ll add real stakes - public declarations or internal consequences.
My role isn’t to comfort. It’s to keep execution sharp when it matters most.
Why Me
I’m not here to impress you with titles. I’m here because I’ve lived the same battles you’re fighting.For 14 years, I've been in the founder trenches. I've raised VC, pivoted products, battled 3 AM anxiety, and scaled teams when nothing felt clear. I know the pressure firsthand because I've lived it.My experience is battle-tested:
Partnered with and served global leaders, including Google, Meta, YouTube, Snapchat, and The New York Times.
Built and scaled multiple companies in SaaS, VR, and EdTech.
Raised capital from VCs such as Quake Capital and HTC Vive, and graduated from elite global programs including Techstars (W17), Plug and Play Travel & Hospitality (Batch 9), Hubraum by T-Mobile, and NVIDIA Inception.
What that means for you is simple: I know the difference between traction and motion. I won’t sugarcoat things.I’m the founder by your side - keeping you focused, executing, and moving fast in a world where speed to market is the only real edge you control.
What You Get
Focus Lock – You start each week with one clear ‘kill shot’ and a short list of non‑negotiables that move you faster toward customers, revenue, and your seed story.
Execution System – A simple, brutal operating rhythm that converts goals into calendar blocks, so drift gets caught in days, not months, and your speed to market stays brutally high.
Navigation in the Chaos – When unexpected fires, investor demands, or team drama hit, I help you re‑plan without sacrificing your selling and execution time.
Brutal Honesty – I’ll tell you when you’re kidding yourself, when you’re hiding in “work,” and when your story won’t land with investors.
Consistency & Structure
Monday → we lock your week’s kill shot.
Midweek → rapid course correction.
Friday → The Teardown. We look at the hits and misses. We don't just 'try harder' next week. We fix the bottleneck.
Simple rhythm. No drift. No excuses.
Pricing
$950/month
Two weekly 1:1 sessions (accountability and execution deep dives)
Full Review of plans, habits, and priorities. Zero drift, zero excuses.
Founder Calendar Audit – Ongoing review and tuning of your calendar to protect selling and execution time, so your week reflects your real priorities, not everyone else’s
This is not an advisor fee; it’s insurance that you don’t waste the only window you have to show real progress.
Testimonial
Here’s what navigation looked like for one founder:
“Albert helped me cut the noise and refocus on what actually moved the business. In just six weeks, my execution tightened, sales pipeline filled, and the entire team’s momentum shifted. It was clarity, execution, and results.”Aram Karapetyan, Founder, DasMeta
Ready to Execute?
I can only work with 3 founders at a time.No fluff, no sales pitch. If we're a fit, we move forward. If not, we part ways. No hard feelings.
